An overview of email best practice

This masterclass is an introduction and overview to high productivity email. We cover a wide range of insights, tips and tricks to help you become more effective on email.

In this masterclass you will learn:

• Why you should never communicate bad news or jokes via email.
• The importance of using a flat, friendly tone in your emails.
• How to make your emails easy to skim, for a scanning reader.
• Why it’s so important to make sure your recipient can take action on the mobile.
• How sending your email to less recipients increases the chances of action.
• The right structure for emails has the conclusion first.
• It’s always your responsibility to to move people to BCC.
• If you want action, you must follow up regularly and politely.
• High productivity email users hit delete, frequently.
• An interesting quirk of human behaviour, we show that faster you respond, the shorter your message can be.
• Why it’s so important to use templates to reduce your workload (and a range of templates to get you started).
• Before you send any email you must apply the publication test: What would this email look like on the front page of the newspaper?
• The rules of reply all. When should you reply to everyone, and when to just the sender.

This is an ideal introduction to the science of better email communications for managers or L&D teams, who are looking to pick up tips and tricks without completing a comprehensive program.