The science of writing a great email

Learn the science of a great email (from the recipient's point of view). You'll learn tips and tricks to maximise the productivity of those you work with.

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This masterclass dives into how to write emails that make the recipient more productive. You'll learn a range of insights to help ensure you get the most from your team and the people you work with every day.


In this masterclass you will learn:

  • Learn why it's so important to keep your emails short
  • Build a email structure with action items at the top
  • Understand just how long to-dos really stay 'alive' for (it's a surprisingly short amount of time)
  • Why it's so important to write emails that can be actioned on the recipient's mobile phone. What does this mean for length, language and attachments?
  • The simple reason that EVERY email you send needs a signature
  • The test that will save your reputation. What is the "the publication test", and why is it so important?
  • Understand the science behind why humour constantly falls flat on email
  • Learn the right tone for email (it's flat and friendly)
  • How to strike the right balance between being polite and too wordy
  • Why it's so important to make your emails easy to skim - and the simple tips to help you do it

This is an ideal introduction to writing good emails for graduates and new employees, who are looking to ensure they understand what's expected of them on email in the professional environment.


Your Instructor


Steve Pell
Steve Pell

Steve Pell is a management consultant with specialist expertise in better organisational communications.

As founder of an email data science company, he's analysed over 22 million emails to understand the science of better email communication.


Course Curriculum


  Learn why it's so important to keep your emails short
Available in days
days after you enroll
  Build a email structure with action items at the top
Available in days
days after you enroll
  The test that will save your reputation. What is the "the publication test"?
Available in days
days after you enroll
  Understand just how long to-dos really stay 'alive' for (it's a surprisingly short amount of time)
Available in days
days after you enroll
  Why it's so important to write emails that can be actioned on the recipient's mobile phone.
Available in days
days after you enroll
  The simple reason that EVERY email you send needs a signature
Available in days
days after you enroll
  Understand the science behind why humour constantly falls flat on email
Available in days
days after you enroll
  Learn the right tone for email (it's flat and friendly)
Available in days
days after you enroll
  How to strike the right balance between being polite and too wordy
Available in days
days after you enroll
  Why it's so important to make your emails easy to skim - and the simple tips to help you do it
Available in days
days after you enroll
  Understand how most people use their inbox as a to-do list
Available in days
days after you enroll
  The right structure for emails has the conclusion first
Available in days
days after you enroll
  Download a takeaway A4 summary of the key recommendations from this masterclass
Available in days
days after you enroll

Frequently Asked Questions


Who is this course designed for?
This course has been designed as an introduction to writing good emails for graduates and new employees - and anyone else looking to ensure they understand what's expected of them on email in the professional environment.
How is the course delivered?
The course is delivered through a number of 2-3 minute videos, with short a quiz or exercise at the end of each module. You also receive a one page PDF summary of all key concepts learnt in the course, that you can print and keep nearby your desk.
How long will it take to complete the course?
The course will take 1-2 hours to complete in total. The course is broken down into a number of 5 minute modules. You have complete flexibility to start and stop each module at any time - and continue whenever you are ready.
How long do I have access to the course?
You have lifetime access to the course. After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
What if I am unhappy with the course?
We support all courses with a 100% satisfaction guarantee. Simply notify the Workzen team within 30 days of purchase for a 100% refund if you're not completely satisfied.

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