How to earn responses and drive action with email

This masterclass presents a range of strategies to improve how many of your emails earn responses and action. You will learn tips and tricks to advance your email skills - specifically designed to ensure you receive more replies.

In this masterclass you will learn:

• Why it is so important to send emails that can be actioned on the mobile
• Learn about why it's so important to focus your efforts on writing great subject lines
• Understand the two different ways that you can use the subject line, and when you should use each method
• What is a sales subject line, and when/why you should use them
• What is a functional subject line, and how to write one
• Understand how most people use their inbox as a to-do list, and what this behaviour means for writing a good email
• Why great emails are written with action steps first, not last
• The #1 mistake that most people make when writing emails: An email is not a story
• Why sending an email to less recipients actually increases the chances of getting action
• The importance of following up, and when and how to do it

This is a collection of high productivity tips for intermediate to experienced email users, who have been working in a corporate environment for 1-3 years. This is an an ideal 'lunch-and-learn' style session for professional development of junior staff looking to improve their communication.