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How to earn responses and drive action with email
Build a email structure with action items at the top
Action items at the top (3:10)
Why it is so important to send emails that can be actioned on the mobile
Can they take action on the mobile (3:07)
Learn about why it's so important to focus your efforts on writing great subject lines
Why we focus on the subject line (1:23)
What is a functional subject line, and how to write one
Functional subject lines (2:42)
Sales subject lines
Sales subject lines (2:26)
Understand how most people use their inbox as a to-do list
Most people use their inbox as a to-do list (1:44)
An actionable email is written as a to-do (2:12)
The #1 mistake that most people make when writing emails: An email is not a story
An email is not a story (2:04)
Why sending an email to less recipients actually increases the chances of getting action
Less recipients increases the chances of action (3:44)
It's your responsibility to move people to BCC
It's your responsibility to move people to BCC (1:42)
The importance of following up, and when and how to do it
You must follow up (3:13)
Download a takeaway A4 summary of the key recommendations from this masterclass
Driving action via email
Sales subject lines
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