About this module:

• What you'll learn? How to optimise your emails so the recipient can take action on their mobile.
• Why it matters? When we’re thinking about driving action via email – we must think about mobile. Mobile has changed email from a work time activity, to an any-time activity.

Make it practical - Questions and exercises you can try with your team:

1. In what percentage of emails do you send attachments? How could you cut that down by half?
2. How many words can you send, before they’re off the first scroll on a mobile (preferably your boss’s mobile phone model)?