About this module:

• What you'll learn? There’s three major factors that will lead to your email being opened:.who you are your subject line and when you send it. ..And at the end of the day, you can’t control who you are – so you have to focus on the subject line.
• Why it matters? If your email never gets opened, nothing else matters. All your hard work writing a great email goes to waste. This is why it's so important to write a great subject line.

Make it practical - Questions and exercises you can try with your team:

1. Who are the 10 people who you interact with the most on a weekly basis?
2. What’s your relative status to each of these 10 people? Are you a peer / manager / subordinate?
3. Who do you regularly need to email as a cold approach? How successful have these approaches been to date?