An email is not a story

An overview of email best practice

Learn why you should never communicate bad news or jokes via email

Why it’s so important to make sure your recipient can take action on the mobile

Before you send any email you must apply the publication test

They won't understand your jokes

The importance of using a flat, friendly tone in your emails

How to make your emails easy to skim, for a scanning reader

The right structure for emails has the conclusion first

How sending your email to less recipients increases the chances of action

It’s always your responsibility to to move people to BCC

If you want action, you must follow up regularly and politely

High productivity email users hit delete, frequently

An interesting quirk of human behaviour, we show that faster you respond, the shorter your message

Why it’s so important to use templates to reduce your workload

Download a takeaway A4 summary of the key recommendations from this masterclass

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